The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Formulate international marketing objectives
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Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources Completed |
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Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market Completed |
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Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall Completed |
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Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements Completed |
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Determine international marketing approach
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Research international marketing opportunities and determine global or customised approaches for promotion of products or services Completed |
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Evaluate options for choice of marketing approaches Completed |
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Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences Completed |
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Determine operational structures
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Evaluate business culture and consumer preferences, and identify compatible marketing structures Completed |
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Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets Completed |
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Choose operational structure that best fits international market and product or service Completed |
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Manage international marketing performance
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Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel Completed |
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Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort Completed |
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Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives Completed |
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Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation Completed |
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Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives Completed |
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Evaluate and improve international marketing performance
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Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements Completed |
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Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met Completed |
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Analyse, review and revise marketing outcomes and objectives Completed |
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Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance Completed |
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Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives Completed |
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Document review of marketing performance against key performance indicators in accordance with organisational requirements Completed |
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